The Campaign on Monday, I found myself in a conundrum. I instructed people to "otherwise wait for the video release." In editing, The Wife changed the word "video" to "DVD" because she thinks the term video is too dated. Then I thought, isn't the term DVD dated?
But I don't want to call these Blu-ray either, that sounds like I am supporting Sony over all other formats. Nor do I want to list every platform the film could possibly be ported to. Think about all the ways you can buy or rent movies these days: DVD, Blu-ray, iTunes, Netflix, Redbox, Fancy Tom the bootlegging hobo out behind Wal-Mart, Hulu, Amazon; hell, I bet you can still get VHS copies somewhere. The list goes on. I'm sure someone is working on a new super High Definition format to replace Blu-ray that will beam the image directly into our eyes, melting our corneas.
I used the term video, because I knew that everyone would understand what I meant. I did not originally use DVD, because that is very specific to a DVD disc. It never occurred to me that people would instantly associate video with VHS, but the first person to read the term sure did. So what can I call them? Someone please help me! I hate brand association. I want a term for a movie that was in theaters and is now in a format that allows you to buy or rent a copy. The list below are a few of my own suggestions. What are yours?
PTR - Post Theatrical Release Copy (Bleck!!! That's boring. Also, thanks to Fifty Shades of Grey, The Wife giggles everytime I use the word "release")
VIWHUTYKUWT - Version I will have to update in two years to keep up with technology (a little wordy)
SSE - Small Screen Edition (sounds fancy!)
Rental (simple but only works for Netflix, Redbox and the others, not so much for if you buy it)